client

Mindful

Project

Brand Identity

OVERVIEW

We teamed up with the talented brand strategists at Frank Strategy to create a totally new concept in the online sex toy retail market. Mindful leaves all of the antiquated notions around sex behind and instead, champions sexual wellness, body positivity and (as the new company name states), mindfulness. We created a custom wordmark which embodies both the shapes of the products sold by Mindful and also suggests a human interaction and exploration, which is at the heart of the brand essence.

SCOPE

Brand identity design

Typography

Packaging

SEE CASESTUDY

CREDITS

Design & Art Direction - Becoming

Typography - Becoming

Brand strategy, naming and positioning - Frank Strategy

Next Project

client

Mindful

Project

Brand Identity

OVERVIEW

We teamed up with the talented brand strategists at Frank Strategy to create a totally new concept in the online sex toy retail market. Mindful leaves all of the antiquated notions around sex behind and instead, champions sexual wellness, body positivity and (as the new company name states), mindfulness. We created a custom wordmark which embodies both the shapes of the products sold by Mindful and also suggests a human interaction and exploration, which is at the heart of the brand essence.

SCOPE

Brand identity design

Typography

Packaging

SEE CASESTUDY

CREDITS

Design & Art Direction - Becoming

Typography - Becoming

Brand strategy, naming and positioning - Frank Strategy

Next Project