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Naming & Positioning
A name is the foundation of your company or product identity. We believe effective names generall fall into one of the following categories:
1_ Name as literal descriptor (Whole Foods)
2_ Creative name as unique & ownable identity (Google)
3_ Name as function of the service (In-N-Out Burger)
We lead you through a comprehensive process to determine a successful result. This includes defining your objectives, understanding your brand identity, understanding your end-user, developing name concepts (oftern hundreds of options are explored), testing the best name options, facilitaing trademark screening and providing everything required for a successful trademark application.
Naming services include, but are not limited to the following:
- context setting research
- concept development
- testing
- NUANS search
- tagline
- domains & social media search
- trademark facilitation