be/Becoming Design Office LTD
_ All Services

Naming & Positioning

A name is the foundation of your company or product identity. We believe effective names generall fall into one of the following categories:

1_ Name as literal descriptor (Whole Foods)
2_ Creative name as unique & ownable identity (Google)
3_ Name as function of the service (In-N-Out Burger)

We lead you through a comprehensive process to determine a successful result. This includes defining your objectives, understanding your brand identity, understanding your end-user, developing name concepts (oftern hundreds of options are explored), testing the best name options, facilitaing trademark screening and providing everything required for a successful trademark application.

Naming services include, but are not limited to the following:

  • context setting research
  • concept development
  • testing
  • NUANS search
  • tagline
  • domains & social media search
  • trademark facilitation

Contact us about your project

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Becoming Design Office Ltd.

738 Fort St Second Floor, Victoria, BC V8W 1H2
+1 604 290 5665