Naming & Positioning

A name is the foundation of your company or product identity. We believe effective names generall fall into one of the following categories:

1_ Name as literal descriptor (Whole Foods)
2_ Creative name as unique & ownable identity (Google)
3_ Name as function of the service (In-N-Out Burger)

We lead you through a comprehensive process to determine a successful result. This includes defining your objectives, understanding your brand identity, understanding your end-user, developing name concepts (oftern hundreds of options are explored), testing the best name options, facilitaing trademark screening and providing everything required for a successful trademark application.