Hoyne asked us to create the branded system for their Bier Garten series of German inspired beers (biers). With a strong focus on authenticity and tradition, the series introduces a custom wordmark, a branded crest and colour system to set every beer in the series apart, while keeping that big happy German family feel!

Package design
Illustration
Lettering
Print facilitation

Design & art direction - Becoming
Illustration & lettering - Becoming
Copywriting - Sean Hoyne
Printing & production - Glenmore
Photography - Stephanie Roussinos