The Association of Registered Graphic Designers is Canada's largest professional guild for graphic design. The Becoming creative team is comprised of certified and provisionally certified designers. RGD approached us to be the Design Partner of their 2022, National Student Awards. We created an identity which resonates with students both in the key messaging and in the aspirational brand graphics. To do this, we worked with one of the most basic elements possible. We spray painted the ’S’ and ‘A’ (for Student Awards) as the basis for the logo and for the key graphic of the identity system. The result is a dynamic identity system which allows for a broad range of messaging and repetition over the course of the year.
Design strategy & planning - Becoming
Design & art direction - Becoming