We believe that every project we take on can be our very best work. We believe that success is measured by the success of our clients as a result of our contributions. We believe in relationships, transparency and flexibility. We are egoless and keep our eyes on the common goal of the project.


We are a full service creative studio creating compelling brand experiences through insatiable curiosity and deep strategy.

Brand identity

With 20+ years in the design industry, branding is the backbone of our studio, and the foundation of every project we tackle. The brand identities and systems we create become the foundations on which we build websites, packaging, spatial environments, social strategies, print collateral, digital media, and anywhere we might together take your brand.

Packaging &  product

We work with top brands to produce competitive brand packaging which considers the complete lifecycle of a product. From supplier sourcing, supply chain logistics, unit costs, materials, graphic design, to the effectiveness at the retail level, we work with you through concept to final production.


We weave compelling narratives through design, words and photography to bring your editorial vision to light – be it a printed publication, e-book, online content hub or other custom publishing initiatives. Our global roster of writers, editors, SEO experts, photographers, videographers, printers and distributors specialize in a range of industries, tailoring the entire editorial experience to your brand.

Photoshoot production

We are a full-service production house, and cater to every detail of your shoot, be it a large production or more intimate affair. We work with you through concepts and moodoarding, to developing storyboards and detailed shot-lists, scouting/booking locations, hiring models, hair and make-up as needed, working with our extensive roster of renowned photographers and videographers, through to day-of on-set styling, creative direction and production. From concept through to final files, we produce photoshoots that continually exceed client expectations. 


Ross Chandler

Principal & Creative Director

A graduate of the Ontario College of Art & Design, Ross spent the first 7 years of his career at leading Canadian design studios Hambly & Woolley (Toronto) and Subplot Design (Vancouver) before opening Becoming Design Office, in Victoria, BC.

His work has been recognized by international award shows, publications & institutions including: Graphis, Creative Review, Communication Arts Magazine, Print Magazine, Applied Arts Magazine, HOW Magazine, Design Edge, Lovely Package, The Dieline, Summit Awards, Hermes, Graphic Design USA, FITC, and Inspiracion Magazine (Asia).

Ross is an active member of the Canadian design community. He is a long time volunteer with the Registered Graphic Designers (RGD) in the capacity of mentor and educator to young designers across Canada. He has served on the events committee, acting as both an organizer and moderator at Design Thinkers, Canada's national design conference.

April McNeil

Account Director

April believes that how you do one thing is how you do everything. The bonus: you won’t often find her doing just one thing.

As Account Director, April oversees client communications and project management for Becoming Design Office. April's passion for communications strategy and consumer behaviour stems from her time working in strategic brand development. April thrives when working to connect brands with their consumers and building relationships through authentic creative engagement.

Originally from Toronto, April lived in Vancouver for over 25 years working in the music industry, public relations, event management and hospitality. Relocating to Vancouver Island in 2011, she is a self described coffee snob and you can usually find her wrangling and feeding her kids, hiking in the forest with her dog, or camping all over the island with the family.

Zyre Moss-Hoskins


Zyre is our beloved studio designer and overall amazing human. She embodies the perfect balance between creative hand-maker of things and applied graphic designer / hand letterer. When we found out she was a lefty the deal was sealed!

Zyre has lived in Tucson, Olympia and Nanaimo (while completing her B.DES at VIU), before finally landing here in Victoria, BC. When she’s not creating art, making clothes or creating beautiful visual identities, you can find her in her garden or scaling walls at the climbing gym.

Joe Thoong

Jr Designer

Joe is the resident Jr Designer at becoming with a strong focus on UX/UI design. He is super passionate about food, music, art, bouldering... oh, and design. Before even graduating, he was already serving as the student representative of our national guild's (RGD) board of directors, he was the UX/UI designer at The Navigator, VIU's digital publication (not to be confused with 'The Navigator,  voice of Atlantic Canada's fishing industry'), he has won several design awards including an RGD So(cial)Good Award, an RGD Student Award and the GDC VI Hemlock Scholarship. He also placed 5th (in the world) at Worldskills, Kazan in 2019.

Joe interned with us in the second year of his Bachelor of Design at VIU and we are thrilled to have him back with us as a full time designer.

Select clients

We work with people and companies who value design and understand that process-driven, applied design can bring meaningful results. We’re all about relationships and find that we do our best work with clients who share these values.

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