Lyter is a brand new company with an innovative idea to simply build a better lighter with a significantly lower environmental footprint. We worked with the Lyter team to build a unique and ownable brand identity which would resonate with their consumer group and communicate the values of this new, category-disrupting brand.

The result is a high impact brand with an engaging and newsworthy tone of voice and brand toolkit. The brand speaks from a position of ‘why we can do better’. It is supported by an organized messaging system which communicates the three main channels: Environment, Fire (a better flame), and Innovation.

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True Mechanical is a new company that grew from a merger between two very established companies in the BC building industry. We teamed up with Frank Strategy who saw an opportunity to elevate the company through strategic positioning and brand design, something very few of their competitors are currently doing. The result is an impactful and sure-footed brand platform, designed to quickly establish the new business as the industry leader.

The (yoga) LAB approached us to help transform their yoga studio brand toward a broader fitness and wellness focus while promoting a culture of acceptance, learning and personal growth.

The result is a progressive and exciting visual brand with an expanded graphics package to support storytelling and to further reflect the values of the studio

Becoming has worked with the good people at Modo for over 7 years. We’ve created countless transit campaigns, murals, animated videos and had the privilege of performing a soft re-fresh to their visual brand. Modo’s commitment to community has always inspired us and was the catalyst for much of the brand storytelling we created.

Our good friends at Hoyne Brewing Co. approached us to create a distinctive label for a very distinctive, celebratory (and limited release) beer to announce their prolific 10 years in the beer biz.

KWENCH, a new concept in member-based co-working, approached us to develop a brand strategy and a visual identity package for their launch. Our mission was to highlight KWENCH's bespoke services for members and to help establish them as a leading cultural hub in the city.

We created a 26 character custom stencil alphabet which became the foundation for their primary wordmark and secondary 'stealth' wordmark. We also created a comprehensive brand package with associated colours, fonts and support graphics.

The Association of Registered Graphic Designers is Canada's largest professional guild for graphic design. The Becoming creative team is comprised of certified and provisionally certified designers. RGD approached us to be the Design Partner of their 2022, National Student Awards. We created an identity which resonates with students both in the key messaging and in the aspirational brand graphics. To do this, we worked with one of the most basic elements possible. We spray painted the ’S’ and ‘A’ (for Student Awards) as the basis for the logo and for the key graphic of the identity system. The result is a dynamic identity system which allows for a broad range of messaging and repetition over the course of the year.

Hoyne asked us to create the branded system for their Bier Garten series of German inspired beers (biers). With a strong focus on authenticity and tradition, the series introduces a custom wordmark, a branded crest and colour system to set every beer in the series apart, while keeping that big happy German family feel!