Client

The Lab

Project

Re-Brand

OVERVIEW

The (yoga) LAB approached us to help transform their yoga studio brand toward a broader fitness and wellness focus while promoting a culture of acceptance, learning and personal growth.

The result is a progressive and exciting visual brand with an expanded graphics package to support storytelling and to further reflect the values of the studio

SCOPE

Design strategy

Brand design

Custom lettering

Illustration

Brand writing

Brand guidelines

Environmental graphics

Signage

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CREDITS

Brand design - Becoming
Brand writing - Becoming / Kyla Doering
Website Design - Becoming
Website Development - Hey Nova
Art direction - Kyla Doering
Design & Illustration - Becoming
Photography - Julia Loglisci

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Client

Modo

Project

Brand Communications

OVERVIEW

Becoming has been working with the good people at Modo for over 7 years. We've created countless transit campaigns, murals, animated videos and recently had the privilege of performing a soft update to their visual brand. It's been a pleasure growing with Modo over the years.

SCOPE

Brand re-fresh
Visual identity
Asset creation
Campaign design
Animation & video

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CREDITS

Design & art direction - Becoming
Marketing direction - Selena McLachlan

Media buyer - Elevator Strategies

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Client

Hoyne Brewing Co.

Project

10th Anniversary Beer

OVERVIEW

Our good friends at Hoyne Brewing Co. approached us to create a distinctive label for a very distinctive, celebratory (and limited release) beer to announce their prolific 10 years in the beer biz.

SCOPE

Brand design
Lettering
Print facilitation

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CREDITS

Design & art direction: Becoming
Lettering: Becoming
Printing: Maestro Graphics


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Client

KWENCH

Project

Brand Identity

OVERVIEW

KWENCH, a new concept in member-based co-working, approached us to develop a brand strategy and a visual identity package for their launch. Our mission was to highlight KWENCH's bespoke services for members and to help establish them as a leading cultural hub in the city.

We created a 26 character custom stencil alphabet which became the foundation for their primary wordmark and secondary 'stealth' wordmark. We also created a comprehensive brand package with associated colours, fonts and support graphics.

SCOPE

Brand design
Website design
Communication design
Signage & wayfinding


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CREDITS

Design & art direction - Becoming
Brand strategy - Becoming
Lettering & typography - Becoming
Website design - Becoming
Website development - Hey Nova
Metal fabrication - Broadwell Metal
Graphics - Garside Signs

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Client

RGD

Project

Student Awards 2022

OVERVIEW

The Association of Registered Graphic Designers is Canada's largest professional guild for graphic design. The Becoming creative team is comprised of certified and provisionally certified designers. RGD approached us to be the Design Partner of their 2022, National Student Awards. We created an identity which resonates with students both in the key messaging and in the aspirational brand graphics. To do this, we worked with one of the most basic elements possible. We spray painted the ’S’ and ‘A’ (for Student Awards) as the basis for the logo and for the key graphic of the identity system. The result is a dynamic identity system which allows for a broad range of messaging and repetition over the course of the year.

SCOPE

Design strategy
Brand design
Brand writing
Brand guidelines

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CREDITS

Design strategy & planning - Becoming
Design & art direction - Becoming
Writing- Becoming

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Client

Elate Cosmetics

Project

Brand Identity

OVERVIEW

Elate Cosmetics is an emerging, ethical beauty company and a Certified B Corp. They hired Becoming to create an elevated visual brand to define their evolving market position and to remain at the forefront of the conscious beauty movement. We created a brand new visual identity, graphics system, photographic standards and packaging standards which will act as a foundation for all future visual communications.

SCOPE

Design strategy
Brand design
Custom lettering
illustration
Brand writing
Packaging design
Brand guidelines

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CREDITS

Design strategy & planning - Becoming
Design & art direction - Becoming
Custom lettering- Becoming
Illustration - Becoming
Art Direction (photography) - Sarah Reid

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Client

Hoyne Brewing Co.

Project

Bier Garten Brand

OVERVIEW

Hoyne asked us to create the branded system for their Bier Garten series of German inspired beers (biers). With a strong focus on authenticity and tradition, the series introduces a custom wordmark, a branded crest and colour system to set every beer in the series apart, while keeping that big happy German family feel!

SCOPE

Package design
Illustration
Lettering
Print facilitation

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CREDITS

Design & art direction - Becoming
Illustration & lettering - Becoming
Copywriting - Sean Hoyne
Printing & production - Glenmore
Photography - Stephanie Roussinos

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Client

Small Books

Project

Activity Books

OVERVIEW

Smallbooks are activity books that introduce kids to design. Becoming created the visual brand, the activities and both the visual and physical design of the books.

SCOPE

Concept creation
Visual identity design
Activity design
Book design
Website design

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CREDITS

Brand design - Becoming
Design & Illustration - Becoming
Writing - Eva Ravenstein
PR & Communications - Eva Ravenstein
Printing & bindery - Colourtime
Photography - James Jones

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