client
BC Parks
Project
Brand Identity
OVERVIEW
BC Parks worked with Becoming to define and add clarity to their visual brand. As a public trust, BC Parks’ mission is to protect representative and special natural places within the province’s Protected Areas System for world-class conservation, outdoor recreation, education and scientific study.
SCOPE
Brand audit
Brand design
Illustration
Merchandise design
Communications design
Report template design
Communications design
CREDITS
Brand audit - Becoming
Brand design & writing - Becoming
Illustration - Becoming
We began with a complete brand audit and review with key stakeholders throughout the BC Parks organization. The result of this audit was an updated brand position and statement. We updated and created consistency in logo assets, updated colours, typography, image use, illustration use and wrote a comprehensive brand guide to outline usage rules for all of these touch points.
