Unseen Victoria is a community-sourced exhibition uncovering the often-overlooked design stories from around Victoria. Entering its 3rd year, Unseen Victoria is produced by Cascadia Architects and runs in conjunction with Victoria’s design week (Design Victoria). Cascadia Architects approached Becoming to be the 2025 design partner. Becoming developed a unique brand idea which involved creating a hidden message scavenger hunt for visitors to the exhibition. Red gels were used to find and uncover detailed secret messages about each of the stories.

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