CMHA BC’s Suicide Prevention & Life Promotion Department has launched a new multi-workshop training program to help workplaces and communities build skills around prevention, intervention, and postvention. They asked Becoming to develop a name and a visual identity to match the weight and purpose of the work. The challenge was real: the subject matter demands honesty, but the research was clear — people respond to hope, not heaviness. We developed the name SPACE (Suicide Prevention Awareness & Community Education) alongside the tagline Creating Space for Dialogue, and built a visual identity designed to feel warm, accessible, and grounded — a brand that opens the door to hard conversations rather than shying away from them.