Client

Design Victoria

Sector

Trade Shows & Festivals

Service

Brand Identity

Scope

Design Strategy

Brand Identity Design

Typography

Custom Lettering

Illustration

Animation

eCommerce Website Design

Brand Guidelines

Communication Design

Event Graphics

Wayfinding Design

Merchandise Design

Social Media Templating

Collaborators

Mackenzie Duncan - Photography

Georgia Stone - Launch Party Graphics

Overview

Design Victoria is a four day festival celebrating the City of Victoria and Vancouver Island’s growing design community. The multidisciplinary design festival aims to connect different parts of the creative community and show the value of good design.

Becoming signed on as the 2025/2026 design partner by designing a brand new visual identity, event collateral, merchandise, a new e-commerce website and sub-brands including the DV Forum and DV Launch Party.

The visual identity uses a custom, deconstructed typeface and a variable logo system constructed from simple building blocks; a common and unifying device among the various design disciplines who attend the festival (Interior, Architecture, Landscape, Furniture, Lighting, Graphic, Product, among others.)

The result was a successful event, drawing international attendees and the most successful festival to date. The visual identity shapes were adopted by several festival partners who created booths, bars and lighting installations from the brand shapes.