Design Strategy
Brand Identity Design
Typography
Custom Lettering
Illustration
Animation
eCommerce Website Design
Brand Guidelines
Communication Design
Event Graphics
Wayfinding Design
Merchandise Design
Social Media Templating
Mackenzie Duncan - Photography
Georgia Stone - Launch Party Graphics
Design Victoria is a four day festival celebrating the City of Victoria and Vancouver Island’s growing design community. The multidisciplinary design festival aims to connect different parts of the creative community and show the value of good design.
Becoming signed on as the 2025/2026 design partner by designing a brand new visual identity, event collateral, merchandise, a new e-commerce website and sub-brands including the DV Forum and DV Launch Party.
The visual identity uses a custom, deconstructed typeface and a variable logo system constructed from simple building blocks; a common and unifying device among the various design disciplines who attend the festival (Interior, Architecture, Landscape, Furniture, Lighting, Graphic, Product, among others.)
The result was a successful event, drawing international attendees and the most successful festival to date. The visual identity shapes were adopted by several festival partners who created booths, bars and lighting installations from the brand shapes.