client

Hoyne Brewing Co.

Project

Down Easy

OVERVIEW

Hoyne approached us to breathe new life into their delicious but relatively unknown Pale Ale. We worked with their team to create a brand which embodied a traditional Canadian scene and made the beer packaging more iconic and recognizable than ever before. The scope of work included painting the hero artwork, creating a new logo mark and updating all of the product packaging. The result has elevated Hoyne Down Easy to be one of their flagship brands.

SCOPE

Package design
Illustration
Lettering
Print facilitation

SEE CASESTUDY

CREDITS

Design & art direction - Becoming
Illustration & lettering - Becoming
Copywriting - Sean Hoyne
Printing & production - Glenmore
Photography - Stephanie Roussinos

client

Hoyne Brewing Co.

Project

Down Easy

OVERVIEW

Hoyne approached us to breathe new life into their delicious but relatively unknown Pale Ale. We worked with their team to create a brand which embodied a traditional Canadian scene and made the beer packaging more iconic and recognizable than ever before. The scope of work included painting the hero artwork, creating a new logo mark and updating all of the product packaging. The result has elevated Hoyne Down Easy to be one of their flagship brands.

SCOPE

Package design
Illustration
Lettering
Print facilitation

SEE CASESTUDY

CREDITS

Design & art direction - Becoming
Illustration & lettering - Becoming
Copywriting - Sean Hoyne
Printing & production - Glenmore
Photography - Stephanie Roussinos