Hoyne approached us to breathe new life into their delicious but relatively unknown Pale Ale. We worked with their team to create a brand which embodied a traditional Canadian scene and made the beer packaging more iconic and recognizable than ever before. The scope of work included painting the hero artwork, creating a new logo mark and updating all of the product packaging. The result has elevated Hoyne Down Easy to be one of their flagship brands.

Packaging Design
Illustration
Lettering
Print facilitation

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Design & art direction - Becoming
Illustration & lettering - Becoming
Copywriting - Sean Hoyne
Printing & production - Glenmore
Photography - Stephanie Roussinos

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