be/Becoming Design Office LTD
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Brand Identity

We believe a brand isn't truly a brand until your customers, employees, competitors and suppliers recognize it as one. Until this recognition happens you've just got yourself a really great visual identity.

We build ownable and effective visual identities which become the backbone of your company's visual communications toolkit. This can include a logo, colour system, font system, support graphics and recommendations around use of photography, illustration and beyond. Once all of these elements are in place, we hatch a plan to introduce your company to the world and start to build brand recognition.

Brand development is the process of taking a well established visual identity and rolling it out to anyone who matters in your world. Your customers, staff, suppliers etc., in a relatable and consistent way. This process builds brand recognition, resulting a well developed brand essence that everyone in your important circle can relate to and understand.

Brand identity services include, but are not limited to the following:

  • strategic planning
  • consumer profile
  • logo
  • colour system
  • typography
  • support graphics
  • iconography
  • illustration
  • brand guidelines
  • tone of voice
  • graphic design
branding, financial technology, loans, travel loans, multi-media

Client: Travella

Travella approached us to develop a comprehensive brand for their new project in the FinTech sector. We executed a discovery and positioning exercise and learned that what sets them apart is their unique offering to help customers from beginning to the end of the loan application process. Even if clients don’t qualify, Travella will work with you to learn why and make improvements that could enable future qualification. The result is a unique and ownable brand which reflects the values of the company and stands way out in front of its competitors.

Project scope

  • Naming, Brand identity, Website design, Campaign & communication design
branding, financial technology, loans, travel loans, multi-media
branding, financial technology, loans, travel loans, multi-media
branding, financial technology, loans, travel loans, multi-media
branding, financial technology, loans, travel loans, multi-media
brand identity, coworking, brand expansion, brand re-fresh, typography, custom type, signage, interiors, communications

Client: Kwench

KWENCH Work + Culture Club is a Victoria-based co-working and lifestyle club. KWENCH approached us to develop a brand strategy and visual identity package for their launch. We developed a small identity package for the first year of ‘soft launch’ and then conducted a brand expansion when they moved into their new space on Store St. in Victoria.

Project scope

  • Brand identity, Website design & facilitation, Campaign & communication design, Signage & environmental design
brand identity, coworking, brand expansion, brand re-fresh, typography, custom type, signage, interiors, communications
brand identity, coworking, brand expansion, brand re-fresh, typography, custom type, signage, interiors, communications
brand identity, coworking, brand expansion, brand re-fresh, typography, custom type, signage, interiors, communications
brand identity, coworking, brand expansion, brand re-fresh, typography, custom type, signage, interiors, communications
brand identity, campaign, transit campaign, transit advertising, communications, advertising

Client: Modo

This is the second of three advertising campaigns that we have created for Modo, BC's leading car share co-op, over the past 6 years. With a mandate to suggest more ways for members to use Modo vehicles, we devised the Modo Everywhere campaign. The campaign elements show all of the events in life where a Modo vehicle could come in handy.

Project scope

  • Brand development, Advertising, Campaign design, Production facilitation
brand identity, campaign, transit campaign, transit advertising, communications, advertising
brand identity, campaign, transit campaign, transit advertising, communications, advertising
brand identity, campaign, transit campaign, transit advertising, communications, advertising
brand identity, campaign, transit campaign, transit advertising, communications, advertising
branding, identity design, carshare, open returns, communication design

Client: Modo

Identity to promote Modo's new Open Return offering. A new way to book Modo vehicles where members can book a vehicle for up to 24 hours, cancel any time and only pay for what they use.

Project scope

  • Identity design, communication design, Animated video, production & facilitation
branding, identity design, carshare, open returns, communication design
branding, identity design, carshare, open returns, communication design
Identity, Photography, Ipseity, Spray paint, Logo, Art

Client: Brendan Meadows

Commercial and art photographer Brendan Meadows needed an identity for his touring exhibition called 'Ipseity', a portrait series which explores the duality of self, reflected through images of screen arctors.

Project scope

  • Identity design, Mixed Media, Production & facilitation
Identity, Photography, Ipseity, Spray paint, Logo, Art
Identity, Photography, Ipseity, Spray paint, Logo, Art
Identity, Photography, Ipseity, Spray paint, Logo, Art
Identity, Photography, Ipseity, Spray paint, Logo, Art
Campaign design, fundraising, advancement, not for profit, hospital foundation, art direction

Client: VGH + UBC Hospital Foundation

We have worked with the VGH+UBC Hospital Foundation on numerous projects including the creation of a fundraising campaign for the Joe and Rosalie Segal & Family Health Centre, milestone fundraising events such as the Half Billion identity and the rollout of a hospital-wide fundraising campaign, among others.

Project scope

  • Campaign design, Art direction, Photography, Site planning, Production & facilitation
Campaign design, fundraising, advancement, not for profit, hospital foundation, art direction
Campaign design, fundraising, advancement, not for profit, hospital foundation, art direction
Campaign design, fundraising, advancement, not for profit, hospital foundation, art direction
Campaign design, fundraising, advancement, not for profit, hospital foundation, art direction
Variable identity, typography, lettering, graphic design

Client: Anthony Redpath

Prolific advertising and fine art photographer, Anthony Redpath needed a new identity which would represent him in both of his professional streams. We created a variable identity to shine a light on his versatility as a professional and creative image maker.

Project scope

  • Variable identity design, Typography, graphic design, Production & facilitation
Variable identity, typography, lettering, graphic design
Variable identity, typography, lettering, graphic design
Variable identity, typography, lettering, graphic design
Variable identity, typography, lettering, graphic design

Contact us about your project
hello@wearebecoming.ca

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Becoming Design Office Ltd.

738 Fort St Second Floor, Victoria, BC V8W 1H2
+1 604 290 5665

hello@wearebecoming.ca