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Brand Identity

We believe a brand isn't truly a brand until your customers, employees, competitors and suppliers recognize it as one. Until this recognition happens you've just got yourself a really great visual identity.

We build ownable and effective visual identities which become the backbone of your company's visual communications toolkit. This can include a logo, colour system, font system, support graphics and recommendations around use of photography, illustration and beyond. Once all of these elements are in place, we hatch a plan to introduce your company to the world and start to build brand recognition.

Brand development is the process of taking a well established visual identity and rolling it out to anyone who matters in your world. Your customers, staff, suppliers etc., in a relatable and consistent way. This process builds brand recognition, resulting a well developed brand essence that everyone in your important circle can relate to and understand.

Brand identity services include, but are not limited to the following:

  • strategic planning
  • consumer profile
  • logo
  • colour system
  • typography
  • support graphics
  • iconography
  • illustration
  • brand guidelines
  • tone of voice
  • graphic design
Anthony RedpathFold logoVictoria Distillers brand identityIpseity, Brendan Meadows, Photography identityModo, car share, identiy, 20 years of sharing

Work with us by chatting with
ross@wearebecoming.ca

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Becoming Design Office Ltd.

2031 Store Street
 Victoria, BC  V8T 5L9

+1 604 290 5665

ross@wearebecoming.ca