We believe a brand isn't truly a brand until your customers, employees, competitors and suppliers recognize it as one. Until this recognition happens you've just got yourself a really great visual identity.
We build ownable and effective visual identities which become the backbone of your company's visual communications toolkit. This can include a logo, colour system, font system, support graphics and recommendations around use of photography, illustration and beyond. Once all of these elements are in place, we hatch a plan to introduce your company to the world and start to build brand recognition.
Brand development is the process of taking a well established visual identity and rolling it out to anyone who matters in your world. Your customers, staff, suppliers etc., in a relatable and consistent way. This process builds brand recognition, resulting a well developed brand essence that everyone in your important circle can relate to and understand.
Brand identity services include, but are not limited to the following:
- strategic planning
- consumer profile
- colour system
- support graphics
- brand guidelines
- tone of voice
- graphic design