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how we start — Strategy & User ExperienceHow do your users actually behave online? This is where we start when diving into a new digital project.
Your website isn't just a pretty face—it's your hardest working team member, operating 24/7 to connect with your audience, generate leads, and communicate your brand story. Every project has different goals, audiences, functionality needs, and technical requirements. All of these factors determine how robust our strategy stage should be. We go as deep as needed to achieve an informed and successful result.
Services in this stage may include:
• Digital audit & competitor analysis
• User research & persona development
• Site architecture & user journey mapping
• Content strategy and SEO planning
• Technical requirements assessment
• Performance benchmarking
The output from the strategy process is a comprehensive digital brief outlining all of our research, user flows, site maps, and strategic recommendations. This sets the groundwork for the design stage, ensuring we (the royal we, which includes you), are on the same page before pixels hit the screen.
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Design & Development — bringing it to lifeInformed by that handy-dandy strategy document we all just high-fived about, we dive headlong into the creative design stage of your digital project. Now it's our job to get creative (sometimes a little weird), and come up with unique and ownable ways to showcase your brand online.
We're no cookie-cutter template shop. We don't have a digital "style". We strive to find a unique online experience for your brand that answers the brief and meets the needs of your evolving business. (Want proof? Take a look at our "Work" page). We present design concepts that show how your brand will live and breathe in digital spaces, complete with interactive prototypes so you can click around and experience the user journey firsthand (no smoke and mirrors).
Together we test, refine and build your digital presence. We partner with trusted developers to ensure clean code, lightning-fast performance, and seamless functionality across all devices. Typical deliverables at this stage include custom website design, responsive development, content management system, and comprehensive testing.
Launch & Optimize — go live and growYou've got a shiny new website, robust digital toolkit, and the keys to manage it all. Time to open the digital doors and welcome the world in.
This stage can be a grand opening celebration or a soft launch—whatever fits your goals and timeline. Either way, you'll want visitors to find you, engage with your content, and take meaningful action. We're here to help make that happen.
Services available for this stage may include but are not limited to: launch planning and deployment, content creation and population, SEO optimization, digital marketing setup, analytics implementation, social media integration, email marketing, ongoing maintenance, performance monitoring, and strategic updates.
• Website Design
• User Experience (UX) Design
• Website Copy & Content Strategy
• E-commerce Solutions
• Website Development & Build
• Search Engine Optimization (SEO)
• Website Maintenance & Updates
• Digital Asset Creation
• Responsive Design & Mobile Optimization
• Content Management System Integration
• Digital Analytics & Performance Tracking
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