The (yoga) LAB approached us to help transform their yoga studio brand toward a broader fitness and wellness focus while promoting a culture of acceptance, learning and personal growth.The result is a progressive and exciting visual brand with an expanded graphics package to support storytelling and to further reflect the values of the studio

Design Strategy

Naming

Brand Design

Custom Lettering

Illustration

Brand Writing

Brand Guidelines

Environmental Graphics

Signage

Brand Design - Becoming

Brand Writing - Becoming / Kyla Doering

Website Design - Becoming

Website Development - Hey Nova

Art Direction - Kyla Doering

Design & Illustration - Becoming

Photography - Julia