client

The Lab

Project

Re-Brand

OVERVIEW

The (yoga) LAB approached us to help transform their yoga studio brand toward a broader fitness and wellness focus while promoting a culture of acceptance, learning and personal growth.

The result is a progressive and exciting visual brand with an expanded graphics package to support storytelling and to further reflect the values of the studio

SCOPE

Design strategy

Brand design

Custom lettering

Illustration

Brand writing

Brand guidelines

Environmental graphics

Signage

SEE CASESTUDY

CREDITS

Brand design - Becoming
Brand writing - Becoming / Kyla Doering
Website Design - Becoming
Website Development - Hey Nova
Art direction - Kyla Doering
Design & Illustration - Becoming
Photography - Julia Loglisci

client

The Lab

Project

Re-Brand

OVERVIEW

The (yoga) LAB approached us to help transform their yoga studio brand toward a broader fitness and wellness focus while promoting a culture of acceptance, learning and personal growth.

The result is a progressive and exciting visual brand with an expanded graphics package to support storytelling and to further reflect the values of the studio

SCOPE

Design strategy

Brand design

Custom lettering

Illustration

Brand writing

Brand guidelines

Environmental graphics

Signage

SEE CASESTUDY

CREDITS

Brand design - Becoming
Brand writing - Becoming / Kyla Doering
Website Design - Becoming
Website Development - Hey Nova
Art direction - Kyla Doering
Design & Illustration - Becoming
Photography - Julia Loglisci